3 Non-Fitness Books…

When you work in the fitness industry it’s very easy to get caught up copying what all the other fitness business around you are doing.

It’s also easy to get caught up only ever reading about fitness…and nothing else.

In reality though, most innovation within an industry comes from looking outside of the current landscape and seeing what is being done else where. 

-How are other business looking after clients?


-How are other industries building great cultures?


-How are other companies wow-ing their customers?


-How are business leaders managing their time?

If you look outside of you industry you can find new ways of doing things that you would have never thought of.

So to help you do that, I have compiled a list of three non-fitness books that I believe have helped me shape the way I work with people and have built my business over the last 8+ years.

Below is a list of the books and you can listen to a full explanation of why I chose each one by tuning in to the full podcast episode… 

Books Mentioned…  

The Subtle Art of Not Giving a F**k – Mark Manson

I have bought this book as a gift more than any other book.

The style in which the book is written and the honesty with which Mark Manson speak are both refreshing and needed.

This is self-help flipped on its head and delivered in a way you never expected it to be packaged…and it’s great! 


The 12-Week Year – Brian P. Moran

This little beauty will get you rethinking what you believe you can achieve in short periods of time. Forget setting 12 month goals, how about going after those same goals and achieving them in just 12 weeks? 

In this book, the authors outline systems and strategies for achieving big goals in much shorter periods of time.

Reading this book fundamentally changed how I structure my time in my business and when I take time away from my business.  


You Are Not So Smart – David Mcraney

Ever convinced yourself that you aren’t affected by biases or pre-judgements? I certainly have.

Listening to this book will completely change that and open your eyes to just how few (if any) of our decisions are based on logic. Fundamentally, we are emotional creatures that make emotional decisions. We also use biases and prejudgements to make decisions more quickly. Understanding how you do this can give you some great insights in to ‘blindspots’ you may have that could be affecting you and your business.

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