Full Episode Transcript

Hello and welcome to the Pro-Fit podcast with me, your host Matt Robinson. I am very excited about today because today marks the start of a slightly different format from what we’ve done before with the Pro-Fit podcast. Previously each episode has sort of been um, a piece of content in and of itself and its sort of a stand-alone piece of content. But what we’re going to do with today’s episode and the next couple of episodes, has put them together as a bit of a mini-series. So we’re now wanting to deliver a bit more in depth education and do this in a way where it’s sort of step by step and very much how to, so to kick things off, just to make you aware of what we’re going to do, I’m going to discuss some of the online components of running a fitness business. And it’s not necessarily coming at this from a place of, you know, how to be an online PT or anything like that.

What we’re actually going to do is look at that a little bit bigger picture and that will make a bit more sense when I talk to you about that in a minute. And then we’re going to build on that by talking about how to build yourself a, an online home for you and your business and why you might want to do that. And then what your main strategy or focus should be regarding generating leads using that format. So that’s what’s going to make up the next couple of episodes. Those two episodes are going to be very, very much, here’s how to do this, here’s how to do that. Step one, step two, step three, and all of that content will live on the blog and will be sent out to those people on the email list. So if you’re not on there already, please head over to mattrobinson.blog.

Get yourself on the email list that will make sure that you get the videos and that, that are going to be sent out as part of this free miniseries to give you the support that you’re going to need with this. I’m going to be doing this stuff live with one of our trainers to help him set his up and then I’m going to share that content with you guys so that you can see it as well. So that’s the three-part mini-series. In today’s episode, what we’re going to do is I’m going to set the scene for why it is that I’m interested in sharing this information with you and where this has sought of come from. It’s come off the back of a lot of conversations with trainers that I have in a mentoring capacity. It’s come off the back of people recommending content for the show and articles that they might want to see me write and things like that and it’s come off the back of people asking me questions around why I started mattrobinson.blog and why I started the podcast and stuff like that. So there’s a lot of questions that people have been asking me, there’s clearly some interest out there. So I thought it’s time for me to actually openly share some of this information and talk about what I’m doing, why I’m doing it, and how I see the landscape of the online world and the social media world affecting what we do within our fitness businesses now and into the future and not just fitness businesses. By the way, any sort of business that believes it’s going to have some sort of online presence, or online brand. So that’s what we’re going to talk about today. We’re going to go through the landscape of how are at the minute and where I see things go in and going to give you some statistics as well regarding social media so you get a feel for where I’m going with all of this. And then from there we’re going to get very, very educational in the next two episodes.

So, without further ado, let’s dive right into this episode and let’s have a look at why you should be considering changing the way you approach the online aspect of what you are currently doing with your business.

Let’s start by making sure we’ve got everyone on the same page, so when I’m talking about the online side of your business, I’m talking about what I believe you should be working towards, not necessarily where you are at right now because I too am on this journey and I am trying to build the exact sort of things that I am going to talk about in today’s podcast episode. You know some of what I do might be a little bit ahead of you. Some of it might be further behind. We’re all at different stages, but I’m hoping that this will paint a picture of where I believe we should probably be working towards if we are going to do even an in-person business in a digital age. Even if you’ve got no interest in going into online PT or anything like that, that’s absolutely fine. I still believe that there’s an element of what you are doing online, current that you could probably think about a little bit differently and maybe need to reconsider to actually have a bigger impact on your in-person business as well so this episode. Definitely isn’t about just going out there and trying to conquer the world of online personal training or anything like that. That’s not that at all. I actually want to think about it much bigger picture than that, as I alluded to in the intro, want us to think about it in terms of you as a business, you was a personal brand. You as a company, however you view yourself actually having something online that is considered your home and your place to do business and attract business and share your message around who you are, what you do and who you help and essentially why you do all of those things. So the current landscape of how we do things, especially in the fitness industry, looks something like this. Most of us have some sort of online presence and in many cases our online homes are our social media accounts.

We spend most of our time that’s dedicated to being online on these platforms. So your typical Facebook, Instagram, Twitter, LinkedIn, you know, whatever else you might use. There’s always stuff going on and those are our digital homes, so to speak. Those are the places where we, we share pieces of content and we consume pieces of content. Now from my understanding of, of what trainers are trying to do and trying to achieve on these platforms, it’s my belief that many of us are doing this in the hope that something that we write or record or say one day might go viral or it might be the, that’s the thing that finally gets us discovered and sort of reveals our genius to the world. You know, we suddenly become this overnight success stuff after posting 5,000 pieces of content prior to that and stuff like that.

And we do see this happen. We do sought of see personalities rise to the top, um, that have been posting for a long time and then suddenly this seem like an overnight success. And I think secretly we’re all sort of hoping that that happens to us, that one day we finally get discovered, we finally get seen for the great, amazing person and trainer and coach that we are and we suddenly rise to the top. And before we know it, we’ve got millions of people consuming our content and sharing our stuff and we’ve got this great audience. But what I would say about that is number one that is getting ever more difficult to actually do. And number two people that do have the sizeable followings, are now finding that even though they’ve attracted these audiences, actually speaking to these audiences and sharing their message and ultimately doing business is getting harder and harder to do via these platforms.

It doesn’t mean that it isn’t still happening, but it’s just getting more and more difficult to do. And I think you can actually see a very strategic switch with a lot of these influences in what they’re doing and where they are now trying to send you in relation to actually getting you to go to their own platform so that they can do business with you there as opposed to stay on the platform where you are currently interacting with them. So I thought at this point, it might be useful to give you some actual statistics around where we’re at with social media and sort of organic reach and engagement and things like that. So just to paint a picture of what this actually looks like at this moment in time, according to sources Facebook organic reach is now estimated to be as low as between 1 and 2% okay.

So if you’ve got a following of a thousand people, you send out some sort of post or status update or image or video and of those 1000 people, 10 to 20 people are going to see it if you are lucky, okay. The only way to increase that is to pay for that privilege, it has become very much a paid platform. And you know there’s, there’s a reason it’s become that it’s because it actually works really, really well as a paid advertising platform and people are making good money doing that. But if that’s not something you’re trying to do or are interested in doing and you’re doing it from an purely organic standpoint, the reach that you are getting has drastically dropped and it’s probably only ever going to get lower. When I was looking for this statistic I actually found people posting stats that were way lower than 1 and 2% people that were suggesting it was low as like 0.2% or not 0.5% so 1 and 2% was actually fairly generous but I didn’t want to scare too many people away all in one go.

Let’s have a look at Twitter. Twitter’s organic reach is currently sat at around 3.6% so slightly better than Facebook. But suppose the difference there is, is that Twitter is a, there’s a lot more being put out every day. So you know, you’re probably going to have to put a lot more content out per day to actually get that seen even though the organic reach is slightly higher. So again, you know, if you’ve got a thousand followers on Twitter, you know you’re looking at about 36 people that are going to see that tweet providing that it doesn’t disappear from their timeline by the time they actually log in to Twitter. Cause as you know, a lot of people on Twitter are posting multiple times per day. That’s, it’s a much more fast moving platform. So the chances of someone seeing your tweet in their timeline by the time they actually check it might be few and far between.

So again, that organic reach, although it’s slightly better than Facebook, I don’t know how far down that feed people are actually scrolling. I imagine in Facebook people are scrolling much further down that feed. But again there’s not really any statistics around that at this moment in time from the articles I was looking at. And then if we look at one of the other big players, if we look at Instagram from January, 2019 to July, 2019 one study found that Instagram engagement dropped from 1.2% to 0.8% that’s a decline of 33% so let me just break that down for you again cause this is different to organic reach. Engagement is people actually liking or sharing or commenting on the posts that are on Instagram. And the organic engagement has now dropped from 1.2 to 0.8 and that was between January of last year and July of last year. So we are now another six months on from that point.

And that trend has always been going downwards. So we’re probably even lower than that now. But even from January to July last year, the decline was 33% in organic engagement that was happening on Instagram. And this is done on accounts. This is done on like thousands of accounts with an audience of a certain size. So you could argue that these are like brands and personalities and influencers and these people that are making a living off these platforms are finding that their engagement is going through the floor. So if that’s the case for those guys, for people like you and I, that may be I’ve, let’s say I don’t know, 500 to a thousand followers or likes or whatever on our pages, you know, we’re going to have to be doing a lot of work to get any sort of return on our time and energy that we spend on these platforms.

We all know that this is happening. By the way, we’re all aware that these things are happening. And what that then does is it creates a bit of a behavioural cycle that I’m going to paint a picture of for you now because I know that I’ve been stuck in this cycle many times before and I’m imagining that as you listen to this, you may chuckle to yourself that your own sort of experience. So this as well. So what this has led to is it’s, it’s led to an awareness of our life span on any given social platform may have a start and an end date. It might be the, you know, we have to keep jumping around to try and stay up to date with the latest platform and making sure that we actually get some engagement. So what generally happens is, is that you hear about a new social media platform through a friend or a colleague or maybe an influencer that you’re already following on a different platform.

That person spends, you know, a bit more time and energy on this new platform, but you’re still trying to figure out the other platforms that you’re already on. So if you, someone like me, you’re still trying to figure out what the fuck to do on Facebook and Instagram and blah, blah, blah, blah blah and Tom, Dick and Harry over there are already talking about the next thing, which at this moment in time is probably something like Tik Tok, stuff like that. That’s the type of cycle that you end up stuck in then by the time that you jump on to that new platform, by the time you feel ready to actually give it a go and have a play with it, you’ve not necessarily missed the boat because there’s always room for new talent on platforms. You know, if you’re actually good enough, if you’re great at creating relevant content for those platforms and those arenas, you, you will gain a following.

But most of that early unclaimed land, so to speak, in those spaces has already been taken by the very early adopters and those that have managed to drag their following from one place to another, you know, so you’ll get people that move from one platform to another and just take their following with them and then you’ll get all those that are new individuals and influencers that jump on board and do a great job of developing their skills on that platform and grow very quickly that way. So this cycle started early, you know, early on when people started using like Twitter and Facebook and then over time it’s moved across to things like Instagram and Snapchat. And now it’s happening with things like tick tock and people are now starting to use LinkedIn a bit more as well. So you can see how this never ending cycle of like chasing the next big thing or the next big idea is just going on and on and on and on.

And that I understand that there’s, there’s an element of if you’re good enough, you’re good enough and you’ll find success on these platforms. And I appreciate anyone that actually does find success on these platforms has probably worked bloody hard to get there and they’ve got probably got a bit of natural talent, you know, in front of the camera and things like that as well. So it’s not to say that they don’t deserve to be there, I’m just saying that the reality is, is that most of us aren’t going to get there. It’s going to be a tiny percent of people that make it, but we’re all still trying to work harder and harder and harder and do more and more and more on these things to try and get more visibility and all the time that we’re trying to do this, that engagement and visibility is actually being taken away from us.

It’s being diminished. Okay. So the landscape as it stands is actually fairly bleak and it’s probably something we all need to actually take a moment to stop and think about and actually take stock of that and go, what is it that I’m actually doing and what is it that I’m actually trying to achieve through this platform? Do I know that, or have a lost sight of that or is it that I’m just stuck in this virtuous cycle of just posting for the sake of posting because I feel like I should be doing and everyone else tells me that I should be doing, why is it that I’m actually doing this and what is it that I’m actually looking to achieve? And I think this is something that we may be all need to stop and take note of so that we can then make a decision around what our next move is, as I’ve just highlighted, is becoming harder and harder to find good value, social media, real estate, as, as we might term it, you know, something that’s good value a place for us to live online that’s actually viable for us. There’s already established locations where people are hanging out, there’s already these established platforms and it’s, it’s hard to find any value now in a lot of those established places. So then the only option becomes constantly looking for the next new thing and that’s where the cycle comes into play. So you’ve then got the worry of, well, I’ve always got to be on the lookout for the next new thing. And I know that when I’ve been in this position, I have then been thinking, well what if that new thing doesn’t actually take off like the other platforms? You know what if it turns out to be another myspace or Bebo, you know, do you remember that or vine.

So, here’s my take on that because that’s something that I’ve been stuck on myself, right? This is something that I’ve been stuck in the middle of and torn one way or another because I’ve got no issue in working hard to get good at something. You know, if you’ve got to do it a lot to get better at it, that’s fine. But here’s my view on it. You know, if you want to be good at social media, then you’ve got to get good at social media. It’s something you’ve got to work at. You know, some people do have a bit of a talent for it or spotting what works on each platform others have to work a little bit harder. And there’s an element of, you know, just understanding what medium you are best at delivering in. So it might be that you’re a video person or an article person or an audio person like this podcast.

And it might be that you have to figure out what works for you and then you have to find a relevant platform for doing that thing. But if you do genuinely want to get great at these things, you do have to work at it. And it might be that you might have to jump around from 20 different platforms and not succeed as much as you like until you find the one place that you truly build up the following and the success that you’ve dreamed of. That’s true of many pursuits in life. You know, you’ve got to keep going. You’ve got to keep failing and learning to get better and better and better. But here’s the problem with that. I don’t believe that many of us actually want to be good at social media. I don’t think that that’s why we’re there. I don’t think most fitness professionals are on social media to get good at social media.

I know that it’s an element of communication and it’s about sharing our message. And you could argue that well, if we want to share our message, we need to get good at that. But fundamentally when you look at what PTs are good at, it’s because that’s where they spend most of their time and energy on those things. And that’s the things that they’re really passionate about. And whilst many of those might, might like enjoy consuming content on content on social media, are we actually really committed and passionate about getting really, really good and absolutely amazing at delivering content? Maybe not. I don’t think as many of us are as we might think there is. So instead we’ve then got to look at, well what are we actually therefore I think many of us are there as simply just to interact with friends, share various messages to our, you know, would be followers or small following that we’ve already got and, and trying to share a little bit of knowledge and information.

And that’s cool. So if you want to do that, that’s fine. But I think that the problem is, is that in order to get any sort of degree of business success off the back of these platforms, you’re going to have to really, really work hard and you’re going to have to really generate a massive, massive following. And this is where my sort of alternative to that or different way of thinking potentially comes into play because what many people have actually got on social media is a relatively small yet committed following of maybe, I don’t know, let’s say anything from 200 to a thousand people. And if you had that same following elsewhere on a platform that you owned, you would find that the opportunity for you to actually use that following for business purposes would be vastly increased. And the main reason for that is that you would be in complete control of that platform and it wouldn’t be filtered down to the point where only 0.5% of the audience actually see your message when you’ve got something to say or share with them.

The problem I think that we’re facing at the minute is that whilst we all might enjoy using these platforms and they give us a bit of creativity and things like that, and it may be good just to hang out and kill a bit of time, we don’t actually control these platforms, which means that from a business sense we’re sought of at the mercy of these bigger platforms deciding on whether or not our message actually gets seen by people. So we need to do something about that. We need to take control because overnight we can go from having an organic reach of 50% right down to 1% and there’s nothing we can do about it. Businesses have gone out of business overnight because they had a great social media following and a great social media reach. And then he got taken away from them overnight. And the reason I’m sharing this message with you guys now is cause I would hate for any one of you to absolutely work your ass off for the next five years, 10 years, however long it is.

Because let’s face it, social media isn’t going away. And finally find that thing that you’re awesome at and then get it taken away from you overnight. That would just be obscene. I just can’t imagine that for anyone. It’s not something I’d want anyone to go through. So to think that our engagement can from pretty damn awesome to pretty time useless in a matter of days, it’s just bit like, it’s just demoralizing, especially if you spend a lot of time, energy and effort on these platforms. And maybe you’ve even spent some money on there as well to try and build up a following in these places. So let’s have a look at what you might want to do instead. How else might you want to go about thinking about this and what is it that you might actually want to do about it?

what is it then that we should actually do and what do I think might be the way forward and at the risk of disappointing you with like a really unsexy answer? I believe that we just need to go back to what is tried and tested time and time again. I think we need to go back to build in our own personal platforms online and our own means of communication with our audience. That doesn’t mean that we switch off social media. That doesn’t mean that it becomes useless, but I believe that what we should be potentially doing is actually creating and curating our best content for our own platform. And you know, putting it there and housing it there, like that’s where it lives. And then we use social media to share that content from there and get it out to whatever audiences that we might have.

But the idea then is to bring that audience back to our platform and interact with them there and have engaging conversations with them there and making sure that they’re aware of our messaging and what it is that we would like to do. And to do that, we need just two things. We need an online home, which would be a website or a blog or whatever you want to call it. And we would need some form of email list. And as simple as that sounds, that is what we would need to do to make this work and I know it sounds really old fashioned and many people would argue that, Oh, email’s dead. No one reads email anymore. The reality is, is that that just doesn’t add up. When you look at some of the statistics around email and marketing and things like this, they still, for many of the top businesses in the world, the number one form of sales is done through email.

it’s just the what, what people are more wary of these days is filtering out shit email and they just get rid of it. You know, they make better use of like having spam files and our platforms from which we consume email are better at putting things into folders for us and recognizing stuff that we don’t read. So when we don’t read an email three times in a row, it filters out for us and things like that. All it means is, is that as a personal brand or as an individual or whatever you want to call yourself a business owner, you just need to make sure that you’re sending those emails to the right people and delivering the right messages so that people actually open them and read them and when people do that, you suddenly come to find the, Oh actually I don’t need a massive following.

Actually in a relatively small following of people, but that following of people are actually interested in who I am and what I’m trying to do and therefore I’ve got ridiculous engagement rates and these people are actually willing to listen to me when I’ve got something to sell to them or to offer to them or to teach them about this is the way that I believe we need to go and it’s the way we should have always been going. Let’s face it. It’s the way a lot of businesses have set themselves up. It’s just that I think that many of us in terms of being individual fitness business owners haven’t really prioritized it as much as we are. Some of these other the things, but when you look at the people in our industry that are doing really, really well for themselves online, a lot of them now when you look at your engagement with them on social media, watch what they are doing.

They are telling you to go to their bio and click the link in their bio and when you do that it takes you to their platform. They are not keeping you within the platform that you are currently consuming their content. They are telling you to click a link in that article if it’s on Facebook or something like that or in their bio if you’re on Instagram or something of that nature and then they’re sending you elsewhere, they are taking you off that platform and I can guarantee that you are going to land on their very own platform where they then may offer you the chance to sign up to a free this or download a free that or whatever it is so that you then join their email list. Or even if they’re not offering you the chance to join their email list, they might just be sharing some really good relevant content with you and then because you’ve landed on their website, they can then retarget you at a later date when they’ve got advertising for a program that’s coming up or something like that.

So, then you start seeing adverts on Facebook about that latest program because you’ve actually landed on their website. The marketing that these people are doing is very much centred around get people onto my own platform, get them onto my own email list, etc and then speak to those people through those platforms. Watch next time you engage with someone’s content that you would consider like a social media influencer, especially in our space in fitness, watch what it is that they’re actually doing the now sending you to their own platform rather than trying to sell to you or talk to you directly through the social media platforms about what it is that they are offering. The generally sending you elsewhere to find out more information and that’s then where they can have a better conversation with you. Which means they’re getting better conversions on their end, so that’s it.

That’s, that’s the sort of the, the crux of what we’re talking about today is it’s this idea of what’s tried and tested still works and is working for the biggest people out there. The biggest business is out there and a smaller business owners, we may be need to look at that and go, why am I not doing that? Because even if I’m a, a one man band and I am just an in-person business doing PT in a gym, I could still be going out there and doing a better job of actually building a relatively small but good quality email list of people that use my gym or in the local area or from local businesses have or have attended talks that I’ve done and get them onto my platform, which might be my blog, my website, and then I can send them emails each week and let them know about my latest article.

I can tell them about my latest seminar that I’m doing. I can tell them that I’m running a bring-a-friend weekend and things like that. These were all things that I think we probably need to shift our attention to and then still make use of our social media accounts if we want to. It’s just that we using them to share what our core messaging is from our own platform and the real true message lives on the platform that we own. You know, that’s what we should be trying to do a better job of. So these things can still be difficult to master. You know, you still got to get good at these things. You’ve got to get good at writing content and things like that. But the good thing is is that if you own the platform, you can decide what content you want to deliver and how so take my blog, for example, it’s mattrobinson.blog, at this moment in time, there aren’t really many articles on there, but what there is on there is every single podcast episode we’ve ever done, the show notes for that episode and then links to the various useful bits of information. There are one or two guides on there that I’ve created as well that some of you will have consumed. I know you will have cause I can still see the statistics around people viewing this stuff and then there are people slowly but surely joining the email list as well to stay up to date with the weekly stuff that I send out. So it’s very, very basic. I’ve chosen to use my platform to deliver audio content. You might choose to use your platform to deliver written content or video content, our pictures, our guides, our workouts, our slide decks, whatever it is, whatever it is that you’re good at doing that you might do all of the above.

You might do a little bit of everything and you’ve got that creative freedom. It’s not going to be the, your platform decides who sees what based on what you’ve decided to create and what time you’ve posted it and how many other people have clicked on this and blah, blah, blah, blah, blah. You post what you want to post when you want to post it and then you can send your audience directly to that content. And you can actually see using your own analytics tools that are free and things like that. You can see that people are actually looking at this stuff and engaging with this stuff. And that’s what I’m seeing with my website now. We’re only talking small numbers, but the slowly growing over time and actually where when you look at those smaller numbers, those smaller numbers add up to bigger numbers than the ones that I’m getting from social media because although the total number on social media, i.e. followers might be bigger because of these engagement percentages, you know, 2% of 500 is bugger all.

It’s absolutely nothing. But then when you consider that my website might be getting, I don’t know, let’s pluck a number out of the air and I get 50 visits this week is a better number over time providing that it’s growing because as that’s growing, the social media stuff is going down and down and down and down. So take control of it, look at creating something for yourself and this is what we’re, we’re going to try and talk you through in the next couple of episodes. And the episode that follows this one, I’m going to show you how to set up your online home. I’m going to talk you through that and then as I’ve mentioned before, the actual guide of how to do that. The video comes in that I’m going to film showing you that process step by step. Is going to live on the blog, so head over to mattrobinson.blog and subscribe that to make sure you don’t miss that. That’s where that’s going to live. And then after that in the podcast episode that follows that one, I’m going to talk to you about how to set up a very easy to use email list that’s really cheap to run because some of them out there actually end up costing you a fair few quid once you get a few subscribers on there. So I’m going to, I’m going to show you the one that I’m using at the minute. I’ve trailed a few whilst setting up my email list for the podcast and I’m going to share with you the one that I am recommending best based on uh, what I’ve been testing and what seems to be working well.

That’s all for today’s show. A quick little recap on what we’ve covered. We’ve talked about the current landscape of what trainers are trying to do online and this idea that we’re all trying to live in various places online via different social media accounts and the overtime our ability to reach people and share messages with new people is completely going through the floor with them. We then looked at,, what it is the, all the people in our industry are doing at the moment and where they are trying to shift their attention and we’re looking at this idea of actually going back to what’s tried and true in that if we’ve got our own platform that we own, where we can decide what we post, how we post, what content suits us and how we want to present information to people, we can then do a better job of sharing our message and making sure that people stay up to date with our latest content and at whatever frequency we want to update them. Because if you’ve got an email list or a blog or whatever it is, you can choose how often you update that and how often those people see that content. If you go and post something on Facebook today and tomorrow and the day after, there is no guarantee that everyone in your following will have seen any one of those three posts. Whereas if you send out emails, you know that people have received that email, and granted not everyone may open it, but your email software will tell you which people didn’t open it and it can send them a follow up email if they didn’t open it to actually share that information with them.

Again, in case they are interested, it’s just that you might have needed to use a different subject line or something like that. So I know that some of this is going to sound a little bit technical at this point in time, which is why we’re breaking it down into three episodes and some training along the way. So this is what I’m going to talk you through in the common episodes until next time. The main takeaway from today, and you can see what I’m doing with this because this is what I’m going to be teaching you to do, so it makes sense for me to do the same as well. I’m going to tell you to head on over to my blog, mattrobinson.blog I’m going to tell you to look out for one of the little opt in boxes or the popup boxes on their subscribe. You’re going to get some emails from me in the coming weeks as we do this live and I’m going to show you how to actually set this stuff up and make sure that you get the relevant information with regards to how to set up your own online home for your business. And then following on from that, how to set up your email list. That’ll become part of that. And then if you end up listening to this in the, because obviously I’m doing this sort of in the moment, I’m doing this live as we go about delivering content in 2020 let’s say you’re listening to this in in three months’ time or something like that. What I’m going to do is make sure that there’s a permanent home for this information. So, if you go to mattrobinson.blog/040 that’s for episode forty.

You will be able to go to that page and no matter what point in time you are listening to this, you’ll be able to find the links on there that take you to the information that I’m talking about in this episode now and that’s going to be released in the following two episodes as well, so we’re going to make sure that it’s not a case of if you’re on the email list now you get it and then no one ever gets it again. We’re going to make sure that it’s always readily available regardless of what point you come in and listen to the conversations that we’re having. That’s all for today. Thank you for bearing with me. I’ve had a bit of a hoarse throat today, so I hope that doesn’t come across too badly in this episode. Until next time, take care of yourself. Go and subscribe. If you’ve got any questions or anything you want to make sure that I include in these live trainings, then please let me know. I’m going to record them live with the trainer that I’m helping, and then I’ll, I’ll let you know when I’m posting them in the podcast episodes and things like that. So check those out. So make sure you subscribe to everything. Make sure you’re on the email list. I have made sure you send any questions across to me that you may have if you want anything included in there that you want answered and things like that. So till next time, take care of yourself. Have a good one. And I’ll see you in episode 41.

Are We Thinking About ‘Online’ Completely Wrong?

Are you fed up of jumping from one social platform to another, building an audience and then watching your reach gradually slip away from your fingertips?

I know I am.

I believe that we need to start re-thinking the way we represent ourselves online and how we think about doing business online. The current method of constantly jumping on and off the social media merry-go-round isn’t working for most and we need to think bigger and longer term.

This episode is Part 1 of a 3-part mini-series on getting yourself set up online (the right way), so that you can attract more business online and maybe use that platform to deliver online personal training services.

This episode sets the scene and talks about the ‘current landscape’ and where I see things going if we continue as we are.

In the following two episodes I will then show you how to actually setup the two key components of your own online platform.

Don’t Miss The FREE Video Walkthroughs & Training I Will Be Sharing With You…

If you don’t want to miss out on the videos and how-to’s I am going to be sharing to help you get your online platform setup, then please make sure you subscribe above.

I use my email list to update podcast listeners each week on the latest episode and to share with them any specific training or resources I believe will move their business forwards.

It is also a great example of me doing what I am suggesting you do with your very own business, personal brand and online presence.

You can follow Me and The Pro-Fit Podcast using the social links above. You can also share this specific post with friends using the share buttons below.

 

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